March 2005 to July 2008

  • I worked at the Virgin Mobile Canada call centre as a customer care representative during my last years at York University.
  • It’s not bad, Virgin is a great company but I know I want more for myself. The world of social media and blogging is emerging and is very enticing to me.

Ugly Christmas Sweater Party with Virgin Peeps. I have no idea why we're all looking to the left, lol.

February 2008 to September 2010

  • I received funding from the government of Ontario to start my own blog. The funding was provided through the Self Employment Benefits program.
  • The educational component of the program teaches me EVERYTHING about entrepreneurship, starting a business and the importance of having a strong business vision and work ethic.
  • I launched my own street fashion blog and contribute to other blogs in an effort to network and increase traffic to my blog. I even make a little money, mostly though affiliate sales.

A friend and I at the Betsey Johnson show in 2009. The height of my blogging days.

Street Fashion Pic- Bloor Street

Wanna see more street fashion pics?

September 2010 to April 2011

  • I go back to school!
  • I strengthen my skills and increase my earning potential by studying Corporate Communications and Public Relations. I graduate with honors!

Me and the Centennial CCPR class of 2011

As I said in my cover letter post, I’ve completed two PR internships. Both were amazing learning experiences! I did A LOT of work in both positions such as media monitoring, event planning and research but to keep this post short, I’ve listed responsibilities that directly relate to the junior copywriter position. If you require more info, please feel free to contact me. In fact, I would love it if you would contact me. ;) ;)

Internship # 1: Canadian Film Centre (CFC)

April 2011 to June 2011

  • Wrote press materials such as press releases, media advisories and media reports, usually under tight deadlines.
  • Edited documents. I was the fresh pair of eyes that caught missing words or incorrectly used words.
  • Learned to use the CFC’s content management system to upload photos and text.
  • Prepared website analysis report for Cineplex. This led to Cineplex’s continued sponsorship of the CFC.
  • Fielded inquiries from journalists and provided technical information and photos in a timely manner.
  • Co-ordinated the CFC’s Shorts Bus project. My media advisory led to a piece by Linda Barnard on Toronto.com.

Internship # 2: Rock-it Promotions

July 2011 to October 2011

  • Wrote and edited press releases, media advisories, blog posts and other communications documents.
  • Wrote blog posts for On the Fourth Floor and was assigned the responsibility of co-ordinating the blog on a weekly basis.
  • Prepared concise press reports for clients that included each media hit and equivalent advertising dollar values for each hit.
  • Co-ordinated product shipments to journalists and bloggers.

Additional Skills

  • Microsoft Office (Excellent knowledge of Excel, Word and Outlook)
  • CisionPoint
  • Adobe Photoshop and InDesign
  • Facebook/Twitter/LinkedIn
  • SEO and Keyword research
  • Skilled with both PC and Mac
  • Google Keywords, Analytics, Alerts
  • WordPress, Blogger
  • Programmers Notepad
  • Basic HTML

Writing Samples

Here are links to some of my web writing samples. I also have some print writing samples and I would be happy to send you PDFs. Incidentally, my writing is what got me the most compliments at both my internships.  I hope you enjoy them!

City Living: Swag Bags Do’s and Don’ts

Do Me A Solid: Night Moves Party

Petite on the Street

Petite on the Street

 

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